Get clear
Work out where you’re going and what matters most.
Strategy consultancy · Aotearoa
We help sport, community and purpose-led organisations across New Zealand get clear on where they’re going, bring their people with them and turn ambition into action.
A 20 minute chat, no pitch. If we are not the right fit we will say so.

Sound familiar?
01“We have plenty of ideas, but too many priorities.”
02“Our board and our team aren’t quite on the same page.”
03“There are some big calls coming and we keep circling them.”
04“We have a strategy, but it isn’t driving what we do.”
05“Every dollar is stretched and funding is harder to win.”
06“We know where we want to go. We need help getting there.”
That’s the kind of stuff we help with.
What we help with
Work out where you’re going and what matters most.
Turn competing ideas into one focused direction your people believe in.
Decide what happens next, who owns it, and how you’ll see progress.
Who we work with

Clubs and regional bodies growing participation and performance, through to stadiums, teams, gyms and brands building audience and revenue.

Trusts, not-for-profits, membership bodies and community groups making a real difference.

Businesses, councils and organisations where success means more than the bottom line.
How you can work with us
Prices are the same whoever you are. No packages to decode.
$3,000+ GST
One decision is holding everything else up.
You leave with
A decision made, and clear next steps to act on.
$5,500+ GST
Everyone is busy, but nobody quite agrees on the direction.
You leave with
An agreed direction, a short list of priorities, and owners for each of them.
Let’s talkQuoted to scope
The challenge is bigger than a single workshop.
You leave with
Board facilitation, a strategy review or ongoing support, shaped around you.
Why BoldGround
Bold
For people willing to make a real call, back an ambition and say no to the rest.
Ground
Solid thinking, plain language and a plan that fits the time and people you actually have.
What you can count on
Scott and Monica
BoldGround is Scott and Monica Willson — a husband and wife team with experience across sport, business, marketing, tourism, central and local government and community.
Being small is the point. No hand-off to someone else, no off-the-shelf process. If we grow, that directness is the part we will protect.
Strategy and direction · Business growth
Marketing and brand · Tourism and regions
Next step
Tell us what you’re working on and we’ll take it from there.
Start a conversationA short, no-pressure chat. If we are not the right fit, we will say so.