Get clear
Work out where you’re going and what matters most.
For sport, community & purpose-led organisations · Aotearoa
Strategy that
gets people moving.
We help sport, community and purpose-led organisations across New Zealand get clear on where they’re going, bring their people with them and turn ambition into action.
Start a conversation
A 20 minute chat, no pitch. If we are not the right fit we will say so.
Sound familiar?
Most of the organisations we meet say something like this.
01“We have plenty of ideas, but we’re not turning them into action.”
02“Our team aren’t quite on the same page.”
03“We need help making some bold calls.”
04“We have a strategy, but it isn’t driving what we do.”
05“Every dollar is stretched and funding is harder to win.”
06“We know where we want to go. We need help getting there.”
That’s the kind of stuff we help with.
What we help with
Three things, done properly.
Make choices
Turn competing ideas into one focused direction your people believe in.
Get moving
Decide what happens next, who owns it, and how you’ll see progress.
Who we work with
Organisations with big ambitions and plenty of people to bring along.
Sport
Clubs and regional bodies growing participation and performance, through to stadiums, teams, gyms and brands building audience and revenue.
Community
Trusts, not-for-profits, membership bodies and community groups making a real difference.
Purpose-led organisations
Government agencies, councils, businesses and organisations where success means more than the bottom line.
How you can work with us
Two sessions you can book, and one conversation you can start.
Fixed prices, published up front. Same for everyone, no packages to decode.
Half-day session
Make the call that’s holding you up
One decision is holding everything else up.
You leave with
A decision made, and clear next steps to act on.
$3,000+ GST
Full-day strategy day
Get everyone pointed the same way
Everyone is busy, but nobody quite agrees on the direction.
You leave with
An agreed direction, a short list of priorities, and owners for each of them.
$5,500+ GST
Something different
Shaped around what you’re actually doing
You need something shaped around you, not off the shelf.
You leave with
A custom project or task, speaking, events, or ongoing support — shaped to your needs.
Let’s talkQuoted to scope
Why BoldGround
Be bold about where you’re going. Stay grounded in how you get there.
Bold
For people willing to make a real call, back an ambition and say no to the rest.
Ground
Solid thinking, plain language and a plan that fits the time and people you actually have.
What you can count on
- You work directly with the people doing the work, start to finish
- You know the price before we begin
- You leave every session with the decisions written down
- We will tell you straight if we are not the right fit
Scott and Monica
You get the people doing the work.
BoldGround is Scott and Monica Willson — a husband and wife team with experience across sport, business, marketing, tourism, central and local government and community.
Being small is the point. As we grow and bring in more people, working directly with the people doing the work is the part we protect.
Scott Willson
A background across marketing, business, sport, tourism, government and events — driven by creating impact and bringing ideas to life.
Monica Willson
Policy and service design experience from central government, plus governance work with community and volunteer organisations — creative, strategic and at home in front of a room.
What people say
We have helped teams get clear, make a decision and leave the room ready to act.
Scott and Monica were the perfect fit for leading our team with strategic planning. This is something we do every 3 – 4 years. Scott led our team with helpful insights, great team activities and you hardly knew you were working. They were great at getting the team back on task when we strayed to other areas and ensuring everyone had a voice. Would highly recommend this dynamic team for other groups.
Aretha Lemon
Facility Manager, CoastalCare
Next step
Got somewhere important to go?
Tell us what you’re working on and we’ll take it from there.
Start a conversationA short, no-pressure chat. If we are not the right fit, we will say so.