About us

Bold thinking. Grounded strategy.

BoldGround is a New Zealand strategy consultancy for organisations that want to make a real difference.

We work with sport, community and purpose-driven organisations to help them get clear on where they are going, make some confident choices and turn ideas into action.

A road winding through green New Zealand hill country

What we believe

Strategy should feel useful, not corporate. We bring structure, fresh thinking and a bit of honest challenge — and make sure the plan belongs to the people who have to deliver it.

Why BoldGround?

Be bold about where you’re going. Stay grounded in how you get there.

Bold

The kind of people and organisations we love working with — ambitious, brave and willing to make a real call.

Ground

How we work — practical, clear, down to earth and focused on building something that holds.

Meet the team

Two people. One long conversation about strategy.

BoldGround is Scott and Monica Willson — a husband-and-wife team. Between us we bring the strategic thinking and the practical, roll-your-sleeves-up side. Most of the time, you get both of us in the room.

Co-founder

Scott Willson

Scott has spent over 20 years working across marketing, business, sport, tourism, government and events — all driven by a passion for creating impact and bringing ideas to life. He is the one who will ask the question everyone else is avoiding, then help the room get comfortable answering it.

“I kept seeing good organisations with great people get stuck on the same few decisions. That felt like something worth fixing.”

Spends most time on

  • Strategy and direction
  • Business growth
  • Sport and clubs
  • Board facilitation
Scott on LinkedIn

Co-founder

Monica Willson

Monica brings over a decade of central government experience across policy, employment standards and service design. Strategic, solutions-focused and always up for a 'why-not' conversation, she helps community groups turn big-picture thinking into real opportunities and brings a warm, engaging energy to every room.

“The best strategy work I have been part of felt like a good conversation, not a report. That is the bit we wanted to build a business around.”

Spends most time on

  • Marketing and brand
  • Tourism and regions
  • Community development
  • Turning plans into action
Monica on LinkedIn

No layers, no unnecessary complexity, and no off-the-shelf process. We shape each piece of work around the organisation, its people and what they are trying to do.

Next step

Got somewhere important to go?

Tell us what you’re working on and we’ll take it from there.

Start a conversation

A short, no-pressure chat. If we are not the right fit, we will say so.